On March 30, at Xiaomi’s 2021 spring new product launch conference, Lei Jun really mentioned building a car.
Although it was only on January 15 this year that Xiaomi began to seriously investigate and build cars,
the determination of Xiaomi Group to build cars was quite large after the late admission.
The official Lei Jun announced the building of the car and demonstrated strong “banknote capabilities”.
Lei Jun said that the cash balance in fiscal year 2020 is 108 billion yuan, and the company has a research and development team of more than 10,000 people,
Today, Xiaomi Group also issued an announcement stating that the company’s board of directors formally approved the establishment of the smart electric vehicle business.
The company plans to establish a wholly-owned subsidiary to be responsible for the smart electric vehicle business.
The initial investment is RMB 10 billion, and the investment is estimated to be USD 10 billion in the next 10 years.
Mr. Lei Jun, the CEO of the Group, will concurrently serve as the CEO of the smart electric vehicle business.
In addition, what shocked many friends was that Lei Jun also showed Xiaomi’s “first car” at the press conference.
To everyone’s surprise, this car is a RV with Mijia smart facilities inside. , To provide the best smart car experience for rice noodles.
There is also a lot of history about this RV. At the end of last year, I did a small event: Lei Jun’s New Year’s wishes.
A rice noodle named Pirates of the Caribbean wanted to travel around China in a Xiaomi RV. Lei Jun thought it was cool and agreed.
So the engineer team spent three months transforming this RV, and there is the latest Xiaomi logo on the outside , and the car has become Xiaomi’s “first car“.
Seeing such a scene, many netizens couldn’t help but ridicule, “Young people’s first RV”, “Satisfying young people’s two wishes at once, having a car and a house”.
But the joke is a joke, after Xiaomi enters the vehicle manufacturing industry,
the first model of the layout will certainly not be a RV with a smaller audience.
So in your opinion, what kind of car will Xiaomi, which once pursued the ultimate cost-effectiveness,
build first after setting foot in the automotive industry?
Or can the pricing of the first model be labeled as “Young People’s First XX”?