At the spring new product launch conference last night, Xiaomi officially released the new Logo, and Xiaomi ushered in a new image in the new decade.
It is reported that the official introduction,The new logo is jointly created by the well-known Japanese designer Kenya Hara.
It integrates the vision of the Xiaomi brand into the thinking of Eastern philosophy,
and proposes a new design concept from the “relationship between technology and life”.
“Alive. A sense of life design.”
This is the design concept of Xiaomi’s new LOGO, and it is also the new thinking of the relationship between technology and life by Kenya and Xiaomi.
It adopts a new “super ellipse” contour design,
which is no longer limited to a corner of the picture,
and achieves the best dynamic balance of vision.
At the same time, a new Motion LOGO design was added, appearing in a floating posture,
just like there is life,
and the dynamics are different in different environments.
At present, Xiaomi’s official website has officially launched the new Logo.
However, in the eyes of many netizens,
the changes in this new Logo do not seem to be as big as the designer’s interpretation.
Some netizens found thatThe new logo on Xiaomi’s official website is not to change the picture,
but to add a line of code to the original logo: “border-radius: 19px;”,
which is to add a rounded rectangle style.
Some netizens ridiculed, suggesting that Mr. Lei expel the programmer, or two million will be spent.
What do you think of Xiaomi’s new logo?
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