In his role as president of the Japanese Automobile Manufacturers Association at a press conference on Thursday, Mr. Toyoda said he welcomes Apple’s entry into the auto industry, but added that Capertino has a long way to go, to better deal with yourself.
“A person can build a car if they have the technical ability,” Toyoda said. “But once they make the car, I hope they realize they have 40 years to respond to customers and prepare themselves for various changes.” Apple may follow an iPhone Playbook for Car as Automaker Talks Stall
Toyoda added, “The emergence of technology companies in the auto industry means that the auto industry has a future, and that the options for consumers will be wider.” We welcome new subscribers, but I don’t think it would be appropriate for those new to say, ‘We don’t have to reform ourselves for 40 years, there are other people who have lived for many years. , you do that. ”
Apple: Find out which big brand Apple is talking about to make its own car
Rumors have long hinted at Apple’s entry into the auto industry. It will reportedly be a fully-featured electric self-propelled vehicle to rival Tesla and other EVs. Apple may partner with other well-known manufacturers such as Hyundai or BMW or look for another option.
Investors say the AppleCar case is “when and if not”. A single Apple electric vehicle could generate an estimated 50 billion riyals by 2030.
Apple has confirmed that it is in partnership with well-known automakers. In January, Hyundai took an unusual step to confirm this during talks with Apple. As a result of the public comment, Apple allegedly halted the conversation due to lack of appreciation. Hyundai and its subsidiary Kia then tried to distance itself from the comments.
As talks progressed, more reports surfaced, claiming that Hyundai owners were “annoyed” with the plan. The automaker has reportedly considered handing over the project to Kia, which will help reduce any impact on the Hyundai brand by becoming a car manufacturer for other companies.
Hyundai isn’t the only potential partner for Apple Car. The iPhone maker has ruled out struggling iPhones elsewhere. It has reportedly held talks with Japan’s auto makers, and British MPs have also expressed interest in bringing production to the country.
This isn’t the first time the industry heavyweight company has issued a warning to Apple, as Capertino could signal entering a new market. After announcing Apple’s first iPhone, Steve Ballmer, Microsoft’s CEO at the time, said, “There’s no way to get a large market share for the iPhone. There’s no chance.” At the time, Microsoft was pushing for its Windows Mobile operating system.
Motorola’s CTO also commented at the time, “There is nothing revolutionary or annoying about any technology. Touch interface, motion sensor, accelerometer, shift, gesture recognition, 2 megapixel camera, built-in MP3 players, Wi-Fi, Bluetooth, Already available in the products of the leading companies in the mobile phone industry. ”
Apple Car will not be released until 2024 or later.