But Hyundai executives know this is a risky field and say that Santa Cruz is one of the most researched cars in their history. They believe that there is a market for trucks, even if other automakers have failed to succeed.
Modern Santa Cruz concept
Dave Zuchowski, then CEO of Hyundai Motor North America, said that the automaker was using the show to evaluate the response. The market reaction was very positive. Within a few days, the early ruling was “step by step”, especially because Hyundai’s product line is mainly cars, and it needs SUVs and trucks to make its product portfolio better meet consumer needs. The engineering work continued and a business plan was developed to seek approval from the Korean board of directors.
The enthusiastic Zuchowski said that the board may approve the decision when it meets in November 2015 for the next annual product review. From there, it will take four years or less for the truck to go into production. Hyundai can also justify the establishment of factories in the United States to produce Tucson and Santa Cruz.
things, things didn’t go as planned, because the pregnancy lasted six years in the end. Even African elephants can give birth in less than two years.
Zuchowski worked hard for this small pickup truck because he firmly believed that it would sell well. In 2016, he told MotorTrend to make a decision to add Santa Cruz to the 2018 lineup as a 2019 model. It will share a platform with the new 2016 Hyundai Tucson compact SUV, and the design is almost locked. Expected annual sales of 50,000 to 70,000, enough to make a $25,000 truck viable. But the news was never announced, and when Zuchowski was ousted in December 2016, the truck lost the championship.
Then, Brian Smith, the former chief operating officer of Hyundai Motor, told us that it will enter the showroom in 2020. However, given the events of 2020, it is understandable to miss the deadline.
Santa Cruzing redesign
The time it took for Santa Cruz to get approval to enter production was so long that the design team had to go back to the drawings. SangYup Lee, head of Hyundai’s Global Design Center, said that the appearance must continue to evolve to better match Hyundai’s latest models, starting with the current Sonata. Santa Cruz needs to look more distinctive. However, it can still be installed on the same platform as Tucson.
Another obstacle has always been production. From the very beginning, North American officials have urged to make it in the United States, but capacity is an issue. Hyundai couldn’t make enough Tucson cars in 2015, let alone add trucks on the same platform. Hyundai also cannot meet the needs of Hyundai Santa Fe cars assembled at the Kia plant in West Point, Georgia.
Hyundai Santa Cruz has always been designed as an affordable entry-level lifestyle car with a starting price of approximately US$25,000 (that is, in 2015, the starting price of a production pickup truck may still be as low as US$26,000). This is a vehicle for people who want some pickup properties but don’t need top-notch ground clearance or payload or towing capacity.
More Unibody pickups in progress
Santa Cruz will not be the only compact pickup on the market, because the Ford Maverick pickup will be launched in the next few months in 2022, and its position will be lower than the Ford Ranger. At the same time, Atlantis is still figuring out whether Dakota’s rebirth should take the form of a smaller one-piece truck. This idea can be traced back to the Dodge M80 pickup concept that debuted at the 2002 Detroit Auto Show. FCA even started to build a factory in Windsor, Ontario to produce this small truck, but when the company’s finances went south, the plan was cancelled. Since then, the shells of unfinished plants have been razed to the ground. for more latest Tech news visit my site race.pk