For Apple, the upcoming iOS 14.5 will be an important version. Compared to the past, this version is of great significance because it will change the entire industry.
Apple announced yesterday that it will implement a new privacy collection user disclosure and permission policy in the next few weeks. Companies such as Facebook say that Apple’s new deal will hurt advertising revenue.
Apple said that in the next few weeks, the new version of the iOS 14.5 operating system will be launched to users, when privacy collection and disclosure will be mandatory for software developers to implement behavior. However, Apple has not announced the specific date when the new version of the system will go live.
According to foreign media reports, although Apple has new policies, Chinese developers have developed new advertising technologies to bypass Apple’s latest privacy restrictions on iOS.
In response to this report, Apple emphasized that the company’s application tracking transparency rules treat all developers in the world equally.
It is worth mentioning that the application tracking transparency rules are not only limited to IDFA collection activities, but also prohibit applications from conducting any cross-application tracking without the user’s explicit permission.