News at 8 pm on March 14th. Tomorrow night, the 2021 CCTV 3.15 Gala will be broadcast live on CCTV Finance and other channels.
The theme of the 3.15 party is “Starting from the Heart”.
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It is reported that on March 15, 1991, CCTV, “China Consumer News”, “China Business Times” and China Consumers Association jointly organized the International Consumer Rights Day “Special Evening of Consumers’ Friends”, which officially opened CCTV 3.
The prologue of the evening party on the 15th.
This year, on the occasion of the 30th consecutive broadcast of CCTV’s party on March 15th, in addition to the new batch of illegally listed companies this year, what new changes are there?
This time, the 2021 CCTV 3.15 party will use intelligent virtual reality production technology for the first time, which can display detailed case information in all directions.
Officials said that the stage of the party on March 15 is based on the “5G + 4K / 8K + AI” strategy of China Central Radio and Television to integrate and develop key national experimental projects.
It mainly includes three core technologies: VR extended rendering technology, AR intelligent tracking technology and intelligent capture technology.
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Multiple large shaped screens will be used to present a three-dimensional background on the spot. The live audience can watch the virtual scene in real time, thus forming a new mode of immersive interactive experience for the host and the audience.
It is understood that the biggest difference between VR and AR is that AR technology is changing in reality, while VR technology is completely “changing” reality.
Just like using a telescope to see farther microscopic creatures that the naked eye cannot see, VR and AR technologies can present things we cannot perceive and simulate sounds we cannot hear.
Generally speaking, VR and AR technology can help us see things more thoroughly and clearly.
The intelligent virtual reality technology of the CCTV 3.15 party can show the cases on the list to the audience in a more intuitive and rich way, which is worth looking forward to.V