Exposure that Huawei will launch three folding screen phones in the second half of the year: Positioning entry-level products at a more affordable price
Since Huawei and Samsung first opened the folding screen mobile phone market in 2019,
folding screen mobile phone products have undergone various improvements, and their practicality has now been greatly enhanced.
The only regret is that the price of folding screen mobile phones is still high, and it is difficult for most consumers to experience the charm of folding screen mobile phones.
At present, the Samsung Galaxy Z Fold 2 official channel price starts at 2,299 U.S Dollars ,The official channel price of Huawei Mate X2 is 2,699 U.S Dollars. Among them, Huawei Mate X2 has increased its price to about 2,999 U.S Dollars in unofficial channels.
Mi MIX Fold may be the only entry-level folding screen mobile phone at present.Starting at 2,299 U.S Dollars, the first-minute sales of this model exceeded 61.7 million U.S Dollars, which proves that consumers have a huge demand for entry-level folding screen phones.
In order for more consumers to experience folding screen mobile phone products, more manufacturers need to launch entry-level products.
According to news on April 20,
foreign media Digitimes recently quoted industry sources as saying,Huawei plans to launch three new foldable smartphones in the second half of 2021, and will adopt more affordable pricing.It is expected to target the entry-level market and expand the folding screen mobile phone market.
Considering Huawei’s difficulties in chip supply, the new folding screen smartphones may not be equipped with the highest-end Kirin 9000 chips.
In addition, due to the entry-level positioning,
the editor expects that the new Huawei folding screen phone will also be castrated in terms of imaging, but it should retain the same hinge of the Mate X2. After all, Huawei’s unique double-rotating water drop hinge is its core competitiveness. .
Huawei’s double-rotating water drop hinge uses a multi-dimensional phase control linkage mechanism to form a water drop-like screen space at the bend, which can smooth the crease problem of the folding screen mobile phone as much as possible.
In addition, the hinge solution can achieve seamless design,
greatly improving the reliability of the product. The seamless design means it can avoid hiding dust and causing screen wear.
The introduction of a new technology will inevitably spread to the mass market as the cost drops,
and folding screen mobile phones are no exception.In addition to Huawei, smartphone manufacturers such as Samsung and Asus have plans to launch lower-priced folding screen phones in the second half of the year.
Digitimes Research estimates that as major brands are targeting the entry-level folding screen mobile phone market, global shipments of foldable smartphones may reach 7 million units in 2021, higher than the 2.8 million estimated a year ago.