In the past, what conditions were required for high-end smartphones? The answer may be powerful performance, an appearance that makes people fall in love at first sight, or an unbreakable ecological moat.
However, high-end smartphones in 2021 need one more condition: powerful imaging capabilities.
Recently, Dutch technology website LetsGoDigital released a set of pictures, which are renderings of Samsung’s flagship Galaxy S22 in 2022. This phone will be equipped with Qualcomm’s new-generation flagship processor, the Snapdragon 895.
As shown in the rendering,Samsung may cooperate with the veteran camera manufacturer Olympus. The huge main camera lens is impressive. The word “Olympus Camera” is marked on the lens module.
Samsung has cooperated with Olympus.
It is reported that the Galaxy S22 is not the first product that Samsung has cooperated with Olympus. Samsung’s flagship folding screen Galaxy Z Fold 3 is expected to become the first Samsung mobile phone with the “Olympus Camera” logo.
In the mobile phone industry, in-depth cooperation with established camera manufacturers is not an exception. As early as 2016, Huawei cooperated with Leica in Germany to launch the P9 series.
Through the continuous polishing of several generations of products,The cooperation between Huawei and Leica has been a huge successStarting with the P20 series,
“mobile photography” has become one of the biggest selling points of Huawei’s high-end mobile phones.
In recent years, many brands that have entered the high-end mobile phone market have always imitated the classic case of cooperation between Huawei and Leica, such as Vivo and Zeiss,
OnePlus and Hasselblad. But for Samsung, the cooperation with Olympus is obviously not to impact the high-end market.
As an established high-end mobile phone manufacturer,The cooperation between Samsung and Olympus must be purely to strengthen the imaging capabilities of their own products,
Strong collaboration may be able to bring unexpected results.
It is worth mentioning that the current mainstream old-brand camera manufacturers have been “divided up” by mobile phone manufacturers, and the few camera manufacturers are simply not enough to meet the needs of all mobile phone manufacturers.
However, the editor believes that for most mobile phone manufacturers, it is not the only way to hit the high-end market and improve imaging capabilities.
The so-called “strike iron still needs its own hard work”, strengthening technology research and development, enhancing user experience, and creating differentiated and innovative experience for users is the right way.