The official version of iOS 14.5 will be released soon, and the most important feature is App Tracking Transparency.
According to the official website of Apple’s developer in China, the user’s permission must be obtained before it can be tracked in apps and websites owned by other companies.
Tracking is mainly related to accurate advertising.
Only after the user grants the AppTrackingTransparency permission, the system will return the device’s advertising identifier value.
However, there are media reports that Apple has warned Chinese Internet software companies,
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Including Tencent, that the CAID (Internet Advertising Identifier) tool it participated in the test collects user and device information and creates a unique advertising identifier.
Although Apple did not respond to the news, it emphasized that apps that do not meet the requirements of the AppTrackingTransparency framework may be removed from the App Store.
It is reported that iOS 14.5, iPadOS 14.5, and Apple tvOS 14 will be officially launched this month.
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