Not long ago,
Apple was still very prosperous. The latest iPad Pro equipped with the M1 chip shocked the world. However, in a blink of an eye, Apple was sued by its own users.
On April 26, it was reported that Apple was filed in a class-action lawsuit in New York.
The plaintiff claimed that Apple made false statements about the waterproof capability of the iPhone in its marketing. To put it simply, Apple has false propaganda behavior in terms of waterproof performance.
The lawsuit documents aimed at Apple’s description of the iPhone’s water resistance. For example, the iPhone 7 is advertised as having IP67 water resistance and can last up to 30 minutes in 1 meter of water.
Apple’s statement on the waterproof performance has made many Apple users extremely confident in the waterproof performance of the iPhone, but once the machine accidentally gets water, Apple refuses the warranty, which makes consumers feel deceived.
In fact, similar things have happened many times. In November 2020,
Apple misled consumers for exaggerating the waterproof performance, but refused to provide a warranty for liquid damage, and was fined 10 million euros ($12 million) by the Italian Monopoly Office.
In fact, many similar incidents have occurred in China. For example, in July 2020, an Apple iPhone XS Max user suffered damage due to water in the phone for 2 minutes, but Apple does not provide warranty services. The user needs to repair it at his own expense 4600 yuan.
At the time, Apple’s customer service responded that the iPhone was referring to “water resistance” rather than “water resistance”. The phone can only be water-resistant, and even new phones are not covered by water.
Why does Apple have such cases so often?
1. The equipment waterproof requirements are not clear enough
On Apple’s official website, this is how the iPhone 12 Pro’s waterproof performance is described: “Water-based and refined. Outstanding IP68 water-resistant performance.”
With such a simple description, it is difficult for consumers to have a good understanding of the waterproof performance of the iPhone 12 Pro.
The description of the waterproof performance of the old iPhone is even more confusing. On the iPhone 11 promotion page, Apple described it like this: “The IP68 water resistance level can stay at a depth of 4 meters for up to 30 minutes.”
Whether it is an Apple iPhone 11 or an Apple iPhone 12, in the inconspicuous corner at the bottom of the product details page, there is a statement like this in small print:
iPhone 12 Pro and iPhone 12 Pro Max are splash-proof, water-resistant, and dust-proof. After testing under controlled laboratory conditions, their effect reaches IP68 level under the IEC60529 standard (the longest staying time is 6 meters deep underwater). Up to 30 minutes).
Splash-proof, water-proof, and dust-proof functions are not permanently effective, and the protective performance may be reduced due to daily wear and tear. Do not charge the iPhone when it is wet; please refer to the user manual for cleaning and drying instructions. Damage caused by immersion in liquid is not covered by the warranty.
As stated in this small print statement,
the standard IP68 waterproof level can only be achieved under controlled laboratory conditions, and with daily wear and tear, the waterproof performance will continue to decline.
But how many consumers will notice these inconspicuous lines at the bottom of the product detail page? Most consumers will only notice the words “can stay at a depth of 4 meters for up to 30 minutes”.
The water-proof requirement of the device is not well defined on the promotional page, which has caused many Apple users to be “confident” in the waterproof performance of the iPhone. Therefore, when the user cleans the iPhone or even places it in water, tragedies are prone to occur.
The author believes that when Apple promotes waterproof performance, it should describe the real waterproof performance in daily use scenarios. Because of the huge difference between daily life scenes and laboratory scenes, the IP68 level under the IEC60529 standard does not make much sense to consumers.
2. Apple’s official warranty terms are not clear enough
Apple did say at the bottom of the product details page: “Damage caused by immersion in liquid is not covered by the warranty.” But the author also emphasized in the previous article that not many consumers will notice the small print statement in this position.
Generally speaking, when users need a warranty, they will only look at the official warranty terms. However, Apple’s current official warranty terms are very simple, with only a few explanations.
Therefore, if Apple makes a more detailed explanation on the warranty terms and adds a warranty policy for water-intake equipment, it may be possible to reduce a lot of wrangling incidents about “iPhone is not covered by water in the warranty”.