It is speculated that the iPhone is named as the annual “retention program” of the media and industry insiders.
Apple has its own naming system for the iPhone, but sometimes it will be adjusted. Suffixes such as “S”, “Pro” and “Max” are not available in every generation of products.
This year’s iPhone happens to be in a sensitive number “13”. Will Apple stick to this naming rule?
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Recently, it was reported that Apple may skip the order of “iPhone 13″ and use the name of “iPhone 12S”, and next year’s iPhone will not be named after 13, and will directly fast forward to iPhone 14.
When we were young, we learned a common sense that the number “13” in Europe and the United States was regarded as unlucky, and it was related to religious legends and Nordic mythology.
In real life, the same is true. Cinemas in many European and American countries do not have seats numbered “13”; in some residential areas, there is no house number 13, some numbers jump directly from No. 12 to No. 14, or are represented by 12A and 12B.
We can’t confirm whether Apple will really do this. After all, the names of iOS 13 and A13 bionic chips are still retained.
But in fact, this is a relatively high-risk brand behavior, because the iPhone exists in society as a consumer product, not components or software.
Considering that the iPhone accounts for nearly 50% of billions of dollars in revenue, Apple may really need to seriously consider it.
Bloomberg quoted Apple engineers in an article in January saying that the upcoming product line this year is only planned for minor upgrades, so it is likely to be an “S” version of the iPhone 12.
Well-known tech blogger @Jon Prosser also believes that this year will be the iPhone 12S year.
Apple chose the “s” suffix to name the iPhone in these years with little upgrades, such as the iPhone 6S in 2015 and the iPhone XS in 2018.
It is worth mentioning that there will still be four iPhones this year, which is consistent with the iPhone 12 series.
Apple finally considered increasing the battery capacity, battery life and power consumption of the iPhone. In addition, the scheme includes integrating the SIM card slot with the motherboard and reducing the thickness of the front optical module.V